Guitar makers Fender have lost an application to make its Stratocaster, Telecaster and Precision guitar body shapes a trademark in the USA.
Similar applications have previously been rejected, both in the UK and the rest of Europe.
In the court case, Fender had targeted the designs of Stuart Spector Designs, US Music Corporation, ESP Guitars, Sadowsky Guitars, Lakland Musical Instruments, Peavey Electronics, Warmoth Guitar Products, Schecter Guitar Research, Michael Tobias and others as infringing its designs.
But the Trademark Trial and Appeal Board of the United States Patent and Trademark Office said:
"Fender refers to the 'iconic' status of these [instrument] outlines in American popular culture. However, we must resolve a narrow issue: Do consumers associate these two-dimensional outlines, depicted in the drawings, as indicators of source?"
The litigation has lasted five years and included over 20,000 pages of evidence demonstrating countless companies who have sold guitars that use the body shapes that Fender sought to trademark.
"The applicant has not established acquired distinctiveness such that these two-dimensional outlines of guitar bodies, standing alone, serve to indicate source," the TTAB concluded. "The evidence overwhelmingly demonstrates that these configurations are so common in the industry that they cannot be used to identify a source.
"In fact, in the case of the [Stratocaster] body outline, this configuration is so common that it is depicted as a generic electric guitar in a dictionary."
The Stratocaster trademark is worth about a bazillion times what the "AF" trademark is..... and the courts decided Fender basically abandoned the design for all others to copy.
TRANSLATION: If Fender thought the Strat was so valueable, they would have copyrighted it loooong ago.
Service Honda still has NO copyright on the term AF.
This Fender case will serve as the benchmark for allot of trials in the future...
If Fended lost their case, S/H dosent have a chance with theirs.
Fender loses copyright case... S/H take note......
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south central hoon
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100hp honda
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